Case Studies

Real success stories from our cross-border trademark practice

 Refusal of Trademark “Juedui Gao (Absolutely High in Chinese)” (No.87574986)
Case Study

Refusal of Trademark “Juedui Gao (Absolutely High in Chinese)” (No.87574986)

CNIPA upheld the rejection of the "Juedui Gao" trademark application, ruling it lacks inherent distinctiveness under China's Trademark Law. The mark functions as a descriptive promotional slogan for alcohol, not a proprietary brand identifier. The applicant's prior registration history and use evidence were insufficient to prove acquired distinctiveness.

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One Packaging Infringement & Implications for Foreign Enterprises in China
Case Study

One Packaging Infringement & Implications for Foreign Enterprises in China

In March 2026, Guangzhou Baiyun District Court ruled on 999 Cold Remedy Granules' packaging unfair competition case. It clarifies China's trade dress protection standards, liability allocation, and key compliance tips for foreign enterprises entering China.

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Yaduo Planet Trademark Infringement Case
Case Study

Yaduo Planet Trademark Infringement Case

2026 landmark criminal judgment for Yaduo Planet trademark infringement saw the ringleader sentenced to 4 years in prison, 800,000 RMB fine, plus 1.05 million RMB civil compensation. The full-chain counterfeiting case demonstrates China's zero tolerance for IP violations and comprehensive enforcement.

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Case Study

Administrative Copyright Enforcement on Unauthorized Live Music Performance

A Zhongshan cultural company received a warning for unauthorized public performance of 2 songs at a commercial concert. This case clarifies collective management license limits and demonstrates China's graduated penalty system for copyright infringements.

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Case Study

Ministry of Public Security Releases 10 Typical IP Infringement Criminal Cases of 2026

CNIPA rejected a Singaporean entity's "LYNX" trademark application, ruling it similar to the prior "LYNXERA" mark in text, pronunciation and designated goods. The applicant's use evidence was insufficient to prove market distinctiveness, violating Article 30 and 34 of China's Trademark Law.

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Case Study

Henan Junjian Liquor’s Trade Dress Infringement and Unfair Competition (Jan 2026)

In January 2026, Henan Junjian Liquor was penalized for imitating "China Jinjiu" trademark and trade dress. The market supervision bureau confiscated infringing goods and imposed a 20,000 RMB fine, with aggravated penalties for repeated violations after a prior court order.

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Case Study

Guangzhou Siweike Biotech’s Cosmetic Trade Dress Confusion (May 2026)

In May 2026, Guangzhou Siweike Biotech was penalized for imitating a well-known skincare product's trade dress. The market supervision bureau ordered immediate cessation of sales, destruction of infringing products, and imposed an 18,000 RMB fine, clarifying trade dress protection even for non-registered trademarks.

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Case Study

Ledong Fertilizer Trademark and Trade Name Unfair Competition (Dec 2025)

In December 2025, a Ledong fertilizer retailer was penalized for selling fertilizer with the "HAIFA" trademark and false corporate name. The retailer violated both Trademark Law and Anti-Unfair Competition Law, with the ruling clarifying retailers' statutory inspection duties for IP compliance.

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Case Study

Lingqilin Tea Trademark Infringement Administrative Litigation (May 2026)

In May 2026, a Chinese court upheld a 130,000 RMB fine for trademark infringement against a tea shop franchisee. The ruling clarified that partial modification of a registered trademark still constitutes infringement, and confirmed the full administrative remedy process for IP disputes.

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Case Study

Zhongshan Jiabaole’s Dual Infringement on Trademark and Trade Dress (May 2026)

In May 2026, Zhongshan Jiabaole was penalized for simultaneous trademark infringement and unfair competition. The authority confiscated illegal gains, ordered destruction of infringing products, and imposed a total fine of over 202,000 RMB, for violations of Trademark Law, Anti-Unfair Competition Law and food safety regulations.

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Case Study

Beihai Trader’s Penfolds Wine Trade Dress Infringement (April 2026)

In April 2026, a Beihai wine retailer was penalized for imitating Penfolds' well-known trade dress. The market supervision bureau ordered cessation of sales, removal of infringing packaging, and imposed a fine, clarifying strict administrative protection for well-known imported wine brands' trade dress.

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Case Study

Chengdu Retailers’ Counterfeit Luxury Brand Trademark Infringement (January 2026)

In January 2026, Chengdu authorities cracked down on two luxury trademark infringement cases, including offline sale of counterfeit LV/GUCCI goods and online drainage for fake Cartier/Rolex watches. Cumulative fines exceeded 300,000 RMB, demonstrating full-chain IP enforcement.

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Case Study

Anhui Manufacturer’s Mass Counterfeiting of Disney and POP MART Trademarks (November 2025)

In November 2025, Chuzhou authorities investigated a massive counterfeiting case involving Disney and POP MART trademarks, with the illegal value reaching 11.769 million RMB. Due to the huge illegal value, the case was transferred to public security organs for criminal investigation, clarifying the line between administrative and criminal trademark violations.

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Case Study

Guerlain “Abeille Royale” Cosmetic Trade Dress Protection (April 2026)

In April 2026, French luxury brand Guerlain successfully enforced its trade dress rights in China via administrative complaint. The market supervision bureau ordered the defendant to stop imitating the "Abeille Royale" product packaging, recall infringing products, and imposed a 20,000 RMB fine.

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Case Study

Shanghai Dingfeng Cooking Wine’s Unique Trade Dress Infringement (June 2026)

In June 2026, Shanghai Intellectual Property Court upheld a second-instance judgment for Dingfeng Cooking Wine's trade dress infringement claim. The court ordered the defendant to stop infringement, eliminate adverse impacts, and compensate 90,000 RMB in damages, reinforcing protection for time-honored brands' unique trade dress.

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